Comments on: Social media, join the conversation http://seocontentdeveloper.com/2009/06/02/social-media-join-the-conversation/ Developing content to feed the engine Thu, 26 Nov 2009 17:54:25 +0000 hourly 1 http://wordpress.com/ By: Joe Mescher http://seocontentdeveloper.com/2009/06/02/social-media-join-the-conversation/#comment-167 Joe Mescher Thu, 11 Jun 2009 14:15:28 +0000 http://seocontentdeveloper.com/?p=315#comment-167 "It's not push, it's gather" - Terrific statement from CC. I've been doing a lot of thinking on the social media world and Interwebs in general the past few weeks... The coolest part of it all (for me) are the fun conversations I'm having with new friends, both in Burlington, VT and across the country. How fantastic is it to head to a party, notice someone you communicate with Online, and already have this great understanding of one another to jump start a productive conversation? Thanks for distilling the meeting into a useful roadmap Katrina! “It’s not push, it’s gather” – Terrific statement from CC.

I’ve been doing a lot of thinking on the social media world and Interwebs in general the past few weeks…

The coolest part of it all (for me) are the fun conversations I’m having with new friends, both in Burlington, VT and across the country.

How fantastic is it to head to a party, notice someone you communicate with Online, and already have this great understanding of one another to jump start a productive conversation?

Thanks for distilling the meeting into a useful roadmap Katrina!

]]> By: propDAVE http://seocontentdeveloper.com/2009/06/02/social-media-join-the-conversation/#comment-165 propDAVE Tue, 02 Jun 2009 13:50:21 +0000 http://seocontentdeveloper.com/?p=315#comment-165 Nice summary. I think what we're all realizing now is that *we* are beyond the "why" now. We get that this is where the fish are, and now its a process of learning which fish will go for what bait. That seems to be unique to each brand and target audience, so as folks look for the silver bullet, the replies are often vague starting with "it depends". My other take-away was that without even acknowledging this directly, the group was really coming back to "integrated" marketing. No one channel is the answer... and that focusing too soon on the tool is a common mistake. Start with the business goal, then the audience, then the tool/channels right? Nice summary. I think what we’re all realizing now is that *we* are beyond the “why” now. We get that this is where the fish are, and now its a process of learning which fish will go for what bait. That seems to be unique to each brand and target audience, so as folks look for the silver bullet, the replies are often vague starting with “it depends”.

My other take-away was that without even acknowledging this directly, the group was really coming back to “integrated” marketing. No one channel is the answer… and that focusing too soon on the tool is a common mistake. Start with the business goal, then the audience, then the tool/channels right?

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