While trying to come up with a business name, last week I posed the question whether a URL with .biz was as professional as one with .com, from a SEO standpoint as well as a consumer perspective. I asked the question in various Internet marketing forums on LinkedIn and also asked my readers to take a poll on my blog. The majority of responses I got were directing me towards a URL ending in .com.
Though .biz implies that you are a business and is considered a top-level domain (according to the List of Top-Level domains on Wikipedia), it has been suggested that .biz is usually recognized as a new venture whereas, a .com name suggests an established presence.
When considering a business name and URL, you should always take into consideration who your audience is. The name should be short, easy to remember and describes what you do. Chances are most people are going to assume that a company’s URL ends in .com and that’s what they will search on. And because our browsers have become pretty intuitive, in some browsers you only need to enter the name of the business and the browser auto-completes it with .com.
In conclusion, though it is possible to have a successful business with a URL ending in .biz, I decided to change the name of my business slightly so that it ends in .com in hopes that it will be easier for my customers to remember.
