In my last blog entry, I talked about using Goog-411 to find information on businesses. This prompted me to do a little research on how to get a business listed in Goog-411. Aside from geo-targeting in your PPC campaigns, I found there are other ways to include your business in Google’s 411 directory.
First and foremost, optimize, optimize, optimize. If you do nothing else, you must make sure your site is optimized. This is becoming more and more important as business and competition continues to grow on the web. Optimizing your site will help get you found in the search engines and now in Goog-411.
Google gathers information for Goog-411 from websites, directories and other sources. So, just as you would submit your site to Google to let the web crawlers know you’re out there, submit your business to Google’s Local Business Center to let people know where you are. It’s easy and, of course, free.
There are a few steps to this. You must first sign up for a Google account if you don’t already have one. Submit your business information. Google will then send a PIN to your business address and you are to verify your address with that PIN. Once verified your business and address will be listed in Google Maps search results. And Voila! there you are in business directory when someone dials Goog-411.
Ah, the marketing opportunites never end. I love Google!
[...] It is another simple tool for free marketing. I send the credit for discovering this useful tool to Katrina Gibson. Thanks [...]