Google continues to rock my world. Aside from having one of the largest search engines, they offer business applications for small business’, email, blogs, Google Analytics and more, all for the low, low price of NOTHING.
But they don’t stop there. With their 411 information system (1-800-GOOG-411) you can find the phone number to anything you need whether you know the business name or not. The system works just like calling 411 and like a search engine in that if you’re looking to go out for Chinese food you can call Goog-411 and ask for ‘Chinese food in Burlington, VT’ and they will give you all the options in that area. They will also send you a text message with information about that business if you’d like. And if that isn’t enough you can ask them to “map it” (of course your cell phone must have an internet connection) and they will send a map of the neighborhood for the business you selected. And to top it all off, once again folks, it’s FREE.
From a consumer standpoint, this is great. I no longer have to pay the 65 cents or so, to call 411. From a marketing standpoint it’s brilliant. Google is finding every way possible to collect data from consumers so that they can better accommodate users and advertisers. As an advertiser, the more information Google has the better targeted your marketing campaigns can be. And as a user, Google can offer more targeted options to your query. This company never ceases to amaze me.
Goog-411 is now programmed into my phone and I use it quite frequently so I figured I’d spread the love, in case you’re not in the know.
Happy Googling!
